05 //One story, all the way down.
The stores were built to sell devices to people. No commercial motion existed on the floor, so every business customer who walked in got handled as a consumer sale and left as one.
A hub structure stood up inside the existing footprint. Sellers trained on a commercial conversation rather than a product demo, then a promotional calendar run against the new motion.
Cloud revenue through a channel that had never sold it, built from a standing start in stores with no commercial pipeline the year before.





