Leading AI Transformation

We help you do big things with AI.

Forty years of category creation, now aimed at your AI transformation. Delivered as a Microsoft partner.

Hero video

01 //Four ways in.

02 //Credentialed. Counted. Verified.

Microsoft Solutions Partner
Copilot Deployment
Microsoft Certified Trainer
Microsoft Solutions Partner The membership that lets us transact, co-sell and pull Microsoft engineering and funding programs into your project.
Copilot Deployment We can sell, support and optimize your Microsoft licensing directly. One relationship for the software and the work on top of it.
Training Services Partner Our trainers are vetted by Microsoft to deliver Microsoft curriculum. Not contractors reading someone else's slides.
People trained
2.5M
Accounts supported
3.9K
Average customer satisfaction
9.2
Incremental active users
24.8M

03 //AI is not the hero. Your people are.

01
The work
Replace the people busywork

The work that fills a day without moving it forward. Agents take that, and leave the job.

02
The team
Raise the headcount ceiling

The same people carrying more, pointed at judgement, relationships and invention.

03
The numbers
A cost growth story

Hours you have already paid for, handed back and aimed at revenue instead of process.

What would you do with the time back?

Move the sliders. This is capacity already sitting inside your payroll.

120
9
$48
35%
17,388
Hours returned to the business each year
$835K
Capacity created, not cost cut
9.4
People worth of time, handed back

Capacity is payroll you have already bought, freed to point at growth. People multiplied by hours, by 46 working weeks, by absorption rate. Your real baseline gets measured in week one rather than assumed.

A dad laughing on the sideline of his kid's soccer game at golden hour.
Time is the only asset you cannot make more of.
Everything below this line is what we did with someone else's.

04 //Big things we've done.

Microsoft //Consumer to Commercial600+ sellers, 40+ hubs, roughly 500 promotions
Pizza Hut //Stuffed CrustA product that entered the language
Star Wars //Relaunching a GiantA dormant franchise reopened for a new generation
Vice //Launching a Media CompanyA media company built from launch
Guitar Hero //The Idea Nobody Believed InA music gaming category built from zero
Taylor Swift x CoverGirl //Category-Defining PartnershipBrand and artist aligned at national scale
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Microsoft Teams //Adoption at National Scale24.8M incremental monthly active users, 2.5M trained, 9.2 CSAT
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MTV //Building Culture at ScaleA network that set the terms for a generation
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Country Time x NASCAR //Brand Into New TerritoryTurnaround through partnership rather than media spend
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WutzNxt x Microsoft //Cloud Through RetailCloud driven through the retail floor
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PODS //Owner-Operator ProofFranchise economics run from the inside
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Body 20 //Studio WorkStudio work delivered end to end
View all work

05 //One story, all the way down.

ClientMicrosoft
EngagementConsumer to commercial retail
Led byJeff Yapp and team
Verified
01 / Baseline
A consumer business at its ceiling

The stores were built to sell devices to people. No commercial motion existed on the floor, so every business customer who walked in got handled as a consumer sale and left as one.

02 / What we built
A commercial motion inside retail

A hub structure stood up inside the existing footprint. Sellers trained on a commercial conversation rather than a product demo, then a promotional calendar run against the new motion.

40+ hubs600+ sellers~500 promotions
03 / What moved
$350M+

Cloud revenue through a channel that had never sold it, built from a standing start in stores with no commercial pipeline the year before.

Placeholder for a named, titled quote from someone who was in the room. We do not launch with an anonymous testimonial.
Name / Title / Company

06 //We run on what we sell.

Our own lead qualification, delivery and measurement run on the same agentic stack we deploy for customers. Copilot is org wide. Our knowledge base feeds it.

Most firms talk about agents. We have already put them into our own P&L, which means the first case study we show you is our own, with the numbers attached.

It also means that when we tell you a rollout is harder than the demo made it look, we are speaking from inside one.

07 //Built by an innovator.

Jeff Yapp
Founder
Jeff Yapp

A repeatable pattern rather than a list of titles. Spot the opportunity, create the category, build the partnership, drive the adoption, turn the idea into revenue. Guitar Hero at Viacom. The Star Wars relaunch at Fox. Stuffed crust at Pizza Hut. Teams adoption and retail transformation at Microsoft. A PODS franchise run from the owner's seat.

He is one reason to work with us. He is not the whole company. The method is written down, the team delivers it, and the results carry numbers.

08 //Tell us what big looks like.

You know where you're going Book a strategy conversation. It's free. Talk to us You're mapping the path Check your AI readiness. See where you stand